Scandinavian Streetwear brand founded and run by women. A-DSGN is more than just a brand.

We strives to create an atmosphere of kindness and openness, where everyone feels welcomed. We stand for being inspiring and giving space for personal style and expression. Through our collections, we want to speak to the confident individual who values originality.

What makes us unique is our ability to combine the unexpected with the welcoming. We stand out by going our own way, creating nuanced and bold collections that still feel familiar. We balance innovation and accessibility. Our focus is to be the trusted creator that surprises, without excluding.

A-DSGN started through Alice’s vision, but is today so much more than just one person. Alice may have laid the foundation, but A-DSGN is its own name, a brand that stands for itself and carries a clear message: brave, inclusive, and unpredictably inspiring.